Friday, March 30, 2012
Tuesday, February 21, 2012
The last years and especially 2011 were the years of mobile devices. We've seen dual core phones, devices playing legacy windows games(like GTA), companies investing millions for custom mobile applications and so on. The tricky part is when it comes to choice. Which platform should I target for my company's application? It would be nice to have a way to create an application for all kind of devices with almost the same cost as creating one! What a dream for you marketing guys. Guess what. Adobe already found a solution on that letting you create an application on Android, iOS(both iPad and iPhone) and Blackberry, with almost the same piece of development! So your apps will share the same experience, assets no matter what the phone or tablet of your client is! And when it comes to updates you still win! Sounds perfect. And it could be but it is not for now. But we think it will be sooner or later. Let's find out why.
Wednesday, October 5, 2011
In the last few days I found a lot of interesting articles about how to reduce the bounce rate. I found very helpfull the below articles:
But there is one more thing missing there. I was reviewwing analytics of a site that has brave ammounts of incoming traffic and found out that some pages are both "Top Landing Pages" and "Top Exit Pages" at the same time. Also another thing that I found interesting is that those pages contained articles about specific topics that were covering the keywords on search engines. This for me creates iself a statement. The visitor came in. Read a nice written article that covered a part of the information the visitor wanted to see. And left site without doing any other action. So is this a Bounce? What if the visitor spent a good amount of time reading? The hard definition of Bounce Rate says this is still a bounce. But for me in order to make some bussiness statements, if the page provided good information or not, it is not a bounce.
Friday, September 30, 2011
A lot of people are being concerned the latest years about their personal data and how all those information are being out there in the internet. The truth is that the majority of internet users are exposing themselves in a way they thing they control. But is this true? I doubt, but this ia a big big discussion and I am sure I can find statements in both lanes.
So let's move on the campaign tracking! It is so easy and your big ally is going to be an email campaign tool like Mailchimp (or any other email-campaign tool) and of course Google Analytics. The latest API of GA gives you the ability to track the basics about your campaign(campaign name,medium and source) but also gives you the ability to store up to 5 User Defined Variables. The power of user defined variables is insane! Imagine a scenario where you can send email to your list and afterwards track all the visitors activity and see who visited what and what information he liked most and so many other statistics. The big deal here is that you should not use sensitive information inside your google analytics like names phones or emails.
Tuesday, June 7, 2011
In one of his last paragraphs he says:
"Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short."
Almost 1 year later Samsung announces at MWC 2011 its new powerful device.